Thursday, March 22, 2012

Why Online Business have to speculate in human formation

By Abel Pardo


The new jobs in Digital Promoting

Internet Marketing is the king: Everything is now round the net and profits are dramatically rocketing yearly. Companies invest in their human capital and then try to get back that investment.

One policy that has to do with that human capital is the policy of human capital formation to form, refine, recycle... The question is: Also in Digital Selling? And the answer's, with no doubts whatsoever, yes. Let's see why.

Cost and benefits

It was expounded the costs are cheaper than the ones that a business people assumed in this kind of investment, compared with the benefits or benefits that of having trained employees (increased involvement improves the worker's perspective toward work, increases the performance of the worker).

If costs are less than the benefits, you get a return on coaching. In practice, compare costs with benefits is extremely complicated because the benefits are intangible and long term, though not to see your final result: profits. If you seek in Google "posicionamiento en buscadores" What do you find? Could it be better than SEO just because it is in Spanish? Profit and language learning is the answer.

Human capital of the company: coaching, learning, education = more probability of success

When it was introduced the idea of Nobel Prize rewarded people like the General Sets of talents: knowledge, pro experiences or similar that have a worker who can be valuable in different positions and different companies, it was really a good step to a new age in the net.

We have simply to remember something that may be specific:A set of talents, data, experiences that an employee gets to develop its activity in a express position or positions in a company , and particularly in a digital company. This fact makes them extraordinarily valuable in the company where they form but goes down in value when referring to moving to another business, and knowledge in digital marketing is money.




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